Practice

Creative direction + identity

Studio

Rotterdam, NL

Local time

Status

Booking from March 2027

Miro Halste

A figure in an oversized blue coat, seen from behind against a blue wall

CoverCoat study for Nordvik2026

Selected work

Six recent commissions across identity, campaign and object. Each one started with a single sentence and ended with a system.

View the archive

Services

A small studio by design. Every project is led start to finish by the same person, with trusted makers brought in as the work needs.

01
01. Creative direction

Setting the idea, the tone and the rules a team can work from, then keeping every piece true to them.
Deliverables
- Concept
- Tone of voice
- Shoot direction
- Review
02
02. Brand identity

Names, marks and type systems built to be used by other people long after the launch.
Deliverables
- Logotype
- Type system
- Colour
- Guidelines
03
03. Art direction

Photography and film briefs, casting, sets and grading, directed on set or remotely.
Deliverables
- Moodboards
- Set design
- Casting
- Post
04
04. Digital design

Websites and launch pages that carry the identity into motion, designed with the developers who build them.
Deliverables
- Web design
- Motion
- Design system
- Launch

About

I make identities and images for people who care how things are made. For fourteen years I have worked between studios, agencies and makers, and the work has always started the same way: a long conversation, one clear sentence, and a system simple enough to outlive me on the project.

Portrait of Miro Halste against a red backdrop

Before opening the studio I led design teams in Amsterdam and Copenhagen. Today I take on five or six commissions a year, so each one gets full attention, and I bring in photographers, type designers and developers I trust when the work needs them.

Download CV