2026
Fieldnote
Product strategy
A note-taking app for field researchers needed one clear reason to exist. Three weeks of interviews found it.
View case study: Fieldnote
About
About
I help founders and product teams turn fuzzy ambitions into clear, buildable products. Strategy first, then the details that make people trust what you've made.
- Years in practice
- 12
- Products launched
- 64
- Countries
- 9
Trusted by teams at
- Northvane
- Quillon
- ottoline
- BRIGHTMOOR
- Selvedge Co.
- Arcwell
- pellucid
- Tamarind
Selected work
Recent projects
A few projects from the last three years, from first workshop to launch day.
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2025
Halden Pay
Mobile app
A calmer way to split shared bills, designed for people who hate talking about money.
View case study: Halden Pay -
2025
Orra Goods
Brand & packaging
A homeware brand that needed to look as considered as the things it sells.
View case study: Orra Goods -
2024
Ledgerline
Design system
A design system for an accounting platform with five product teams and no shared components.
View case study: Ledgerline
Services
What I do
Small, senior engagements. You work with me directly from the first call to the last file.
Start a project-
Direction
Product strategy
Workshops, research and a one-page plan that says what to build first and why.
- Discovery
- Roadmap
- Positioning
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Interfaces
Product design
End-to-end flows and polished interfaces, tested with real people before a line of code.
- UX flows
- UI design
- Prototypes
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Scale
Design systems
Tokens, components and docs your team will actually use, built alongside your engineers.
- Tokens
- Components
- Docs
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Launch
Websites
Fast, considered marketing sites that explain the product in one scroll.
- Art direction
- Copy
- Build support
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Ongoing
Advisory
A few hours a month of design leadership for teams without a head of design.
- Reviews
- Hiring
- Rituals
Kind words
What clients say
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Juno found the one sentence our whole roadmap hangs on. Everything after that was easier.
Rhea CastellFounder, Fieldnote
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The calmest launch we've ever had. The system meant engineering stopped guessing.
Tomas AchterbergCTO, Ledgerline
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Clear thinking, beautiful work and no theatre. We'd hire Juno again tomorrow.
Ines MoreauHead of Product, Halden
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Three weeks of strategy saved us six months of building the wrong thing.
Kofi ArdenCEO, Orra Goods
FAQ
Questions, answered
What kind of projects do you take on?
Early and growth-stage digital products: apps, platforms, design systems and the websites that sell them.
How long does a project take?
Strategy sprints run two to three weeks. Product design engagements usually run eight to twelve.
Do you work with in-house teams?
Most of the time. I slot in beside your product and engineering leads and leave the work in your tools.
What does it cost?
Fixed-price per phase, agreed before we start. Ask for the rate card and I'll send it the same day.
When can you start?
I take on two projects at a time. The current start date is shown at the top of the page.
Contact
Have something worth making clear?
I usually reply within two working days.
